OpenAI Launches New ChatGPT Apps and SDK for Developers

OpenAI has unveiled a new suite of conversational applications within ChatGPT, alongside the launch of a comprehensive Apps SDK designed for developers to build applications. This significant development was announced by OpenAI on October 22, 2025, marking a pivotal enhancement in the interactive capabilities of ChatGPT.

Expanding ChatGPT’s Functionality

The newly introduced applications can seamlessly integrate into conversations within ChatGPT. Users can discover these apps through contextual recommendations or by directly invoking them by name. These apps are equipped to respond to natural language commands and feature interactive interfaces that can be operated directly within the chat environment.

This development allows ChatGPT users to engage with apps that adapt in real-time to the conversation, facilitating creativity, efficient learning, and access to enhanced functionalities. For developers, the Apps SDK presents an opportunity to reach over 800 million ChatGPT users at opportune moments.

Global Availability and Partnerships

Effective immediately, logged-in ChatGPT users outside the European Union, including those on free, Go, Plus, and Pro plans, can access these application features. OpenAI has partnered with companies like Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow, which will deploy these services in their operational regions initially supporting the English language. More partners are expected to join later this year, with plans to expand services to EU users soon.

Developer Opportunities with Apps SDK

The newly released Apps SDK is now available for developers to preview and utilize for building and testing applications. It is constructed on the Model Context Protocol (MCP), an open standard that facilitates the integration of external tools and data into ChatGPT. Developers can access comprehensive documentation and examples to guide them in creating applications that can be tested in ChatGPT’s developer mode.

Later this year, OpenAI will begin accepting applications for review and publication, providing more information on how developers can monetize their applications.

Interactive Experience in ChatGPT

When a user inputs an available app’s name at the start of a message—such as “Spotify, create a playlist for my Friday party”—ChatGPT will automatically activate the app within the conversation, leveraging relevant contextual information to assist the user. ChatGPT will also recommend apps when relevant to the conversation, such as suggesting the Zillow app when discussing housing, allowing users to browse property listings directly in the chat interface.

Security and Privacy Measures

OpenAI ensures that all applications within ChatGPT adhere to its usage policies, safeguarding content suitability and compliance with third-party integration rules. Developers are required to maintain clear privacy policies, only collecting minimal necessary data and maintaining transparency regarding permissions. Users will be informed about data sharing upon first connecting to an application.

OpenAI has released a draft of developer guidelines outlining the standards applications must meet to be featured on the ChatGPT platform. Enhanced data control features are anticipated later this year, allowing users to manage the types of data applications can utilize for personalized services.

For further details, visit the official announcement on the OpenAI website.

Image source: Shutterstock