Rich People Club, an NFT project with laughable stick figure art that looks like it was drawn by a three year old, promises to delete a bored ape.
Bored Ape Yacht Club is a 4 BILLION dollar company, For the past year, Yuga Labs’ Bored Ape Yacht Club has been the leading NFT art collection in the NFT space. Their popularity is undeniable, with many celebrities supporting them like Snoop Dogg, Eminem, and Paris Hilton. Despite this bear market, an entry-level price of a bored ape comes to around $100,000 .
Rich People Club knew that it would be an excellent idea to troll the giant. On Friday, Rich People Club announced to the world that they will be burning a Bored Ape NFT when they sell out their mint on October 7th, with a teaser video filmed on the cliff sides of Bali, Indonesia.
Rich People Club presents itself as “an audacious parody on the snobbish and scummy elite” (via their website). Their out-of-the-box marketing style has helped them amass a dedicated fanbase and a community of thousands of loyal supporters.
Shock-value marketing tactics have proven to flourish in the current crypto bear market. For example, “GodHatesNFTees” gained massive traction and followed with their staged anti-NFT protests at the NFT.NYC conference.
We talked with Rich People Club, and they say they have been planning this for months behind the scenes, and dropping cryptic hints to their users. In July, they positioned a truck featuring a poll “Should we buy [or] burn” with a photo of a Bored Ape NFT (burn referring to the deleting the NFT, outside of the Bored Ape Yacht Club’s “ApeFest” an event featuring performances Lil Wayne, Eminem, Snoop Dogg, Lil Baby, Future, and more. They also hinted at it when they collaborated with “Apelist”. In this private alpha group of Bored Ape holders, they featured a gif of one of their stick figure NFTs beheading a Bored Ape with a sword.
Rich People Club members explained to us that the Bored Ape stunt announcement is not the first time they have publicly displayed their sarcasm. A couple of weeks ago, they positioned themselves outside of the Blond, a notorious celebrity-filled club during New York Fashion Week, displaying some questionable slogans on their massive LED truck as well as a massive QR code stating “Scan if you are over 6 inches”.
We reached out to the Rich People Club team and asked them how they will make this stunt reality. They said, “We are doing what no Blue-Chip NFT project has had the balls to do. A small fraction of our supporters have to put up just one nice dinner’s worth of crypto on October 7th, and that Bored Ape is gone forever.”
The Rich People Club has a unique and interesting approach to marketing that has helped them attract a large community. By using humorous art and deleting the bored ape NFT, they have shown that they are not afraid to think outside of the box. This type of out-of-the-box thinking is sure to help them continue to grow their community and attract new members. Have you joined the Rich People Club yet?
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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