- FIFA has confirmed that Crypto.com will sponsor the World Cup to be held in Qatar later this year.
- More than 3.5 billion people watched the 2018 FIFA World Cup, which highlights the significance of this partnership.
Tuesday, March 22, 2022 FIFA announced a sponsorship deal with Crypto.com for the FIFA 2022 World Cup in Qatar. This entitles it to become the exclusive sponsor of the cryptocurrency trading platform for Qatar 2022.
https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 🏆
See you in Qatar! @fifaworldcup #worldcuphttps://t.co/vYZjDA1BMZ pic.twitter.com/ppFfkEG6q2
— Crypto.com (@cryptocom) March 23, 2022
Crypto.com and FIFA partnership
According to a statement released by FIFA on its official website, Crypto.com will benefit from broad brand advertising with ads inside and outside stadiums. This, in turn, implies providing cryptocurrencies to a wide audience of football fans who look forward to watching the World Cup every four years.
Crypto.com’s deal with FIFA is a win-win situation. The exchange has spent large amounts of money on sports branding, supporting major leagues and teams in a wide variety of sports.
Crypto.com’s investment in an exclusive deal with FIFA is sure to be well-received and used to help the world’s largest football federation’s efforts to develop and promote the sport.
Kay Madati, FIFA’s Chief Commercial Officer, acknowledged Crypto.com’s commitment to other high-profile sporting events and shared FIFA’s enthusiasm for bringing in such an outstanding partner. He said:
Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.
We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.
Moreover, participating in an event of this magnitude is a great opportunity for Crypto.com to raise awareness and replicate the success achieved in previous advertising campaigns, such as the one conducted during the 2022 Super Bowl.
Chris Marsalek, co-founder and CEO of Crypto.com, explained that the partnership with FIFA is part of Crypto.com’s advertising strategy to make itself known around the world, and commented:
We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.
Cryptocurrency and sport
Crypto.com has been one of the cryptocurrency companies known in the community for its presence in sports and aggressive sports marketing. This approach is also shared by FTX, which has also made significant strides in the sports world.
Sports marketing has clearly worked for both companies in terms of brand recognition, and the rivalry between the two exchanges has not gone unnoticed either.
Both exchanges ran major ads during the Super Bowl. FTX also bought the rights to the former American Airlines Arena, the official NBA stadium of the Miami Heat, and Crypto.com bought the rights to the Los Angeles Lakers Staples Center and renamed it Crypto.com Arena.
Also read: Who created the popular Coinbase Super Bowl ad? CEO and ad agency square off
Other important sports alliances include an official sponsorship of the F1 Grand Prix in Miami, a partnership with the Australian Football League to become its financial sponsor, a partnership with Angel City FC and deals with NBA star LeBron James to house his NFT collection.
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