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Why a handful of altcoins are surging over 30% as Bitcoin trends sideways

July 4, 2025
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While the broader crypto market remains subdued, with both Bitcoin and Ethereum posting slight losses, a select group of altcoins have defied the trend, registering substantial gains over the last 24 hours.

These market-defying rallies appear disconnected from general market sentiment, instead fueled by project-specific catalysts, including major exchange listings, deflationary tokenomics, and strategic partnerships.

The performance of these top gainers highlights a market phase where individual project developments are the primary drivers of significant price action, a trend best exemplified by the volatile surge of Humanity Protocol.

Biggest Gainers
Biggest Gainers

Humanity Protocol surged over 33% in the last 24 hours, leading a handful of altcoins to post gains against a sluggish broader market. A new listing on a major South Korean exchange overshadowed controversy surrounding the project’s user base as it was added to Bithumb’s Korean Won market on July 3.

Trading for the H/KRW pair commenced with an initial reference price of 93.81 KRW. The listing on a prominent South Korean exchange generated significant trading volume.

The price action, however, comes amid concerns over the project’s fundamental value proposition. The founder of the palm-scanning digital identity project recently acknowledged that a high percentage of its registered users might be bots, a revelation that strikes at the core of its mission to create a bot-free, human-verified network. The admission has created a polarized environment for the token, with the hype from new exchange listings clashing with questions about its long-term viability.

FUNToken gains 30% in 24 hours

Also posting gains was FUNToken (FUN), which rose more than 30%. The token, which serves the online gaming and gambling sector, benefited from several bullish developments.

FUNToken was recently listed on the Poloniex exchange, a move intended to increase its global reach and utility. This followed another listing on the HTX Innovation Zone.

The project’s deflationary mechanics were also on display with a recent burn of 25 million FUN tokens, part of a strategy to reduce the circulating supply.

The team has also signaled the upcoming launch of more than 40 Web3 games on its platform, which may be contributing to positive investor sentiment.

Best of the rest on July 4

In the real-world asset sector, Plume (PLUME) saw its value increase by over 6%. The modular Layer-2 blockchain, which is focused on the tokenization of real-world assets, announced a strategic partnership with World Liberty Financial.

The collaboration will see the integration of the USD1 stablecoin into the Plume ecosystem, aiming to enhance liquidity and provide a stable medium of exchange for tokenized assets. Furthering its strategic growth, Plume is also collaborating with Web3Labs to align with Hong Kong’s regulatory framework for digital assets, signaling a move to expand its presence in the Asian market.

Other tokens on the top-performers list include the privacy coin Zcash (ZEC) and the AI-focused Sahara AI (SAHARA). Zcash’s 5.5% gain may be linked to ongoing infrastructure improvements.

An upgrade to the BitcoinVN service has reportedly led to faster Zcash swaps and increased liquidity for the privacy-centric cryptocurrency. Sahara AI, which was up over 4%, appears to be riding the momentum from its recent listing on the Bitunix exchange on June 26, as reported by AInvest. The listing has increased the token’s visibility and accessibility, tapping into the sustained market interest in AI-related crypto projects.

Rounding out the list, Wrapped NXM (WNXM), the ERC-20 version of the Nexus Mutual insurance protocol token, gained over 6%. Unlike the other top performers, there was no clear, immediate catalyst for WNXM’s price movement.

No major DeFi hacks or exploits have been reported in the past week that would typically drive up demand for decentralized insurance.

Humanity Protocol’s Bithumb listing stands as the most prominent example of these individual drivers.

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