The aggregator OpenOcean has announced it will be expanding its coverage of global markets, by providing its users with multi-language support.
OpeanOcean currently offers tailored language options to Chinese, Japanese, Spanish and Russian users. This includes website localization and web chat support on their Discord channel.
While cryptocurrency usage in Asia, and Latin America may account for a large percentage of overall global usage, many crypto companies and trading platforms fail to cater to these demographics. This is also the case in Russia, where crypto users are underserved by the existing crypto service providers.
Clearly the demand for multi-language support is here, and with a demographic that covers two of the biggest asian countries, as well as Latin America and Spain, OpenOcean has jumped in to support their diverse user base. Cindy, Co-founder of OpenOcean outlines how supporting their users is crucial to the growth of the company:
“As a liquidity aggregator we believe it is natural for us to serve a wide array of global crypto users. The crypto community is somewhat fractured along geographical and linguistic barriers. Reaching across those boundaries is the key to attracting the most users and the most liquidity.”
Despite recently launching in Q3 of 2020, the growth of OpeanOcean has been rapid. With 184,000 active users and over $1.7 billion in cumulative volume, the aggregator’s success is due in part to a series of successful funding and investor support (Binance is a strategic investor) and the unique nature of its platform.
Besides the high-level investor support, the decentralized exchange aggregator is the first to offer price comparisons between both decentralized exchanges and centralized exchanges, with an interface that caters to both entrance level traders, and a Pro platform that provides advanced charts and orders.
Branding itself as a full aggregator that “puts users first”, OpenOcean’s move to enable multi-language support seems a natural part of the platform’s evolution.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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