- Suku aims to attract non-crypto users with easy onboarding and wallet integration across social media.
- Suku’s CEO emphasizes the convenience of a single payment system across various platforms.
Twitter’s recent rebranding to “X” is a step in CTO Elon Musk’s efforts to transform the platform into a payments application. Nevertheless, Suku, a Web3 wallet and crypto payments app, might beat him to it. Suku lets users directly send digital currencies and NFTs on social media, starting with Twitter.
✨ 50,000+ NFTs minted ✨
This might be your last chance to grab a Polygon 2.0 FREE Open Edition NFT!
⌛️ Less than 3 hours left.
How?
It’s so easy👇Simply tag @0xPolygon and @sukuthis in a new tweet.
That’s it!
💡 You’ll find it in your wallet at https://t.co/WlcQEwhEyE pic.twitter.com/EzUb9XeY9n
— Suku (@Suku_world) July 21, 2023
Tweet-Minting: Minting 50,000 NFTs through Twitter
Recently, Suku collaborated with sidechain Polygon to organize an open-edition NFT mint, celebrating the launch of Polygon 2.0. During the 48-hour minting period, users created over 50,000 NFTs by posting a tweet and mentioning Suku and Polygon.
Upon posting, users received instructions to either download the Suku Wallet Chrome extension or access the wallet’s website by logging in using their Twitter handle to view the NFT. Over 48,000 users created Suku accounts during the minting period. Yonathan Lapchik, Suku’s CEO, emphasized the company’s goal of streamlining the crypto onboarding process without the need for “connecting a wallet” initially.
The free NFT collection garnered Suku and Polygon more than 88,000 social mentions, reaching 18 million users and accumulating over 22 million impressions.
Lapchik stated that Suku’s primary focus is on attracting non-crypto users, and their initial phase aims to provide a wallet instantly, acknowledging that most people do not have a wallet initially. Suku covers all gas fees for users when making payments to encourage adoption.
Their crypto payment entry begins with Twitter, and they intend to include other social media platforms. While Twitter aims to transform into a payments app, Lapchik highlights the challenge of creating a decentralized payment system with a single centralized platform. Thus, Suku plans to expand to other platforms to ensure users can maintain a comprehensive social graph.
Lapchik emphasized the convenience of having a single payment system stating, “If you use Twitter, Facebook, Instagram, Reddit, and LinkedIn all day, you don’t want to have a payment system for each one of those – you only want to have one that connects to all of the social media platforms. That’s exactly what we do, and when you top that off with being noncustodial and easy to use and easy to onboard, I think that’s a great formula.”
Previously, crypto payment applications operated separately from social media platforms (like the now-defunct ChangeTip, a Bitcoin tipping tool for social media). However, several companies are now venturing into social media integration. In July, Telegram announced support for crypto transfers between chats.
Dynamic NFT Craze
The Polygon 2.0 Open Edition NFT launch carries great importance, being exclusively minted on Twitter. This demonstrates the platform’s capabilities and serves as a heartfelt tribute to the dedicated Polygon community.
The introduction of these dynamic NFTs has sparked renewed enthusiasm in the market. Renowned artists, creators, and collectors eagerly join this exhilarating celebration, all eager to be part of the digital revolution.
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