BigCommerce on Thursday announced a strategic partnership with cryptocurrency providers BitPay and CoinPayments to deliver crypto payment solutions to BigCommerce merchants in select countries.
With BitPay and CoinPayments, a NASDAQ-listed e-commerce platform can accept a variety of cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, Bitcoin Cash, Shiba Inu, Wrapped Bitcoin, Litecoin, XRP, and five US dollar-pegged stablecoins such as Binance USD (BUSD), Dai stablecoin (DAI), Gemini dollar (GUSD), USD Coin (USDC), and Pax Dollar (USDP).
By expanding its crypto ecosystem, BigCommerce opens up opportunities for its merchants to offer more payment options, widen its market share, tap into a new customer base, and accelerate international growth through innovation.
Marc Ostryniec, Chief Sales Officer at BigCommerce, talked about the development: “Expanding our crypto ecosystem to include trusted best-of-breed partners is just one step towards driving innovation and growth for our merchants. A new era of consumers are passionate about transacting using crypto, and we’re helping them do it.”
Helping Retailers Navigate a Changing Payment Landscape
E-commerce platforms accepting cryptocurrency are steadily increasing, a piece of evidence which shows that the crypto market is continuing to grow. The use of cryptos for online shopping has shown parallel expansion.
BigCommerce has joined a number of other e-commerce platforms that have been adding crypto payment capabilities over the past few years.
In May this year, Shopify expanded crypto payment options through a partnership with Crypto.com so its merchants can accept cryptocurrency payments from customers through Crypto.com Pay.
Last month, a Shopify Competitor called Launch Cart enabled its merchants to accept Bitcoin payments using OpenNode and the Lighting Network.
With the growth of global acceptance of cryptocurrency, many online merchants have adopted crypto payments to remain in the trend.
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