Animoca Brands Acquires Aussie Digital Agency (Report)

The blockchain gaming platform Animoca Brands reportedly purchased the Aussie digital agency – Be Media. The latter will become the Australian marketing arm of Animoca, which plans to double down on its NFT and Metaverse endeavors.

Animoca Bought Be Media

The Hong Kong-based blockchain entity continues to spread its presence globally. According to a recent coverage, it completed the acquisition of the Australian digital agency – Be Media. Found in 2013, the Aussie company focuses on digital strategy and social advertising.

Be Media will assist Animoca in its efforts to spearhead leading Australian NFT and Metarverse projects. The digital agency has already started hiring people in the fields of blockchain development and project management to prepare for the new duties it will handle. Jordan Fogarty – CEO of Be Media – will continue to serve as a top executive of the organization.

“I’m honored to have the opportunity to support cherished Australian brands who want to explore opportunities in this space and introduce their customers to the metaverse, NFTs, and the power of digital property rights. In joining the Animoca Brands family, we will be able to make that impact global and lasting,” he stated.

Yat Siu – Co-Founder of Animoca – also gave his two cents on the matter. He thinks Australia offers “tremendous opportunities,” and the acquisition of Be Media will enable his company to dive into that flourishing ecosystem.

The growing portfolio of Animoca Brands includes investments in more than 170 NFT-related projects such as The Sandbox, OpenSea, Axie Infinity, Yield Guild Games, Harmony, and more.

At the beginning of 2022, the blockchain gaming platform secured a $360 million funding round. Thus, the company’s valuation tapped over $5.5 billion.

Animoca Purchased Eden Games

Several days ago, the Hong Kong-based company completed another acquisition – that of the French game developer Eden Games. The latter is known as the publisher of popular racing games such as Need for Speed: Porsche Unleashed, F1® Mobile Racing. It is worth noting that some of Eden Games’ high-profile partners include Bugatti, BMW, and Porsche.

Animoca intends to utilize its partner’s expertise to focus on enhancing its REVV Motorsport (REVV) ecosystem. At the same time, it aims to introduce a series of new blockchain-based racing games. Yat Siu commented:

“With its quarter of a century of expertise in building high-quality motorsport video games, Eden Games will enhance and accelerate the development of the REVV Motorsport ecosystem and add powerful value to the REVV community and the racing metaverse.”