On Thursday, South by Southwest (SXSW) Conference and Festivals announced the company will be minting the first SXSW NFT, and at the 2022 festival in Austin, Texas, participants will be able to tokenize their work using NFT technology. SXSW’s 2022 festival will be held on March 11-20 and will feature a major on-site NFT workshop for artists, filmmakers, and brand participants.
SXSW Plans to Drop It’s First NFT at This Year’s 10-Day Festival — Blockchain Creative Labs to Issue NFTs
According to an announcement stemming from SXSW, the annual conglomeration of parallel film, music and art festivals, and interactive media, this year’s festival will have a strong focus on non-fungible token (NFT) technology.
The creative NFT studio and business backed by Fox Entertainment, Blockchain Creative Labs (BCL), will be the official blockchain sponsor of SXSW. This year’s 10-day event will feature the first SXSW non-fungible token (NFT) and BCL will also be “offering NFT Services” to SXSW participants.
The partnership between SXSW and BCL follows the recent NFT marketplace announcement from the major pro-wrestling entertainment company WWE. At the 2022 festival, NFTs crafted by BCL will be hosted on the blockchain crafted by Eluvio.
Similar to the WWE announcement, SXSW NFTs will be “interoperable to Ethereum and other third-party crypto wallets.” Eluvio’s technology is also used for “The Masked Singer” NFTs and marketplace.
SXSW CTO: Blockchain-Powered Content Will Assimilate Into the Mainstream
South by Southwest, also referred to as “South By” is operated by the company SXSW, LLC. The annual conference has been popular since its inception in 1987 and Penske Media Corporation purchased half the company in April 2021. Every year, the SXSW festival has grown in size and in 2019, the first 2020 presidential race forums took place at the event.
“SXSW sparks meaningful conversations and collaborations between tech and creative thought-leaders that drive innovation, forge new business models, empower artists and, ultimately, enhance the audience experience,” Scott Greenberg the CEO of Blockchain Creative Labs and the co-founder of Bento Box Entertainment explained. The creative NFT studio executive added:
SXSW 2022 will be an event to remember — not only because it marks its long-awaited return, but also the moment to show how blockchain-powered content will assimilate into the mainstream and serve as a look into the near future and the wonders of Web3. We at Blockchain Creative Labs are proud to partner with SXSW on this major sponsorship.
Justin Bankston, SXSW’s chief technology officer said he looks forward to partnering with BCL. Blockchain tech and NFTs will bring a new form of engagement, Bankston said in a statement during the announcment.
“It’s an awesome opportunity for our community to engage with exciting new applications of NFT and blockchain technology specifically focused on the success of content creators,” Bankston said on Thursday. “Blockchain Creative Labs’ innovative approach to harnessing cutting-edge technology to empower these artists embodies the spirit of SXSW and continues our purpose of helping creative people achieve their goals,” the SXSW CTO further remarked.
What do you think about SXSW engaging in non-fungible token (NFT) technology and teaming up with BCL? Let us know what you think about this subject in the comments section below.
Image Credits: Shutterstock, Pixabay, Wiki Commons, SXSW Festival,
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