The world’s of gaming, music and NFT have aligned with the appointment of Swae Lee as CEO (Chief Entertainment Officer) to the mafia based Metaverse world, SYN CITY. SYN CITY is a groundbreaking new metaverse platform that leverages the blockchain to incentivize its players for building, fighting and claiming new territory. It is the first ever MaaD (Mafia as a DAO) platform, which celebrates the governing role of its users to build and lead their own mafia syndicates. Gameplay crosses virtual worlds and allows its players to participate in daily events, PvE, PvP, and Syndicate events such as cross-chain Mafia wars.
The announcement of Swae Lee to the company marks a real turning point in popular culture. Swae Lee has been nominated for 5 grammy’s and has collaborated with some of the biggest artists including Alicia Keys and Drake. He is also the featured artist behind ‘Sunflower’ by Post Malone, which came in at the top of the Billboard charts in 2020 and was nominated for two 2020 Grammys.
Swae will be in charge of all day-to-day operations, which will include partnerships and deals across entertainment marketing, sports, music, and more. The appointment will leverage his expertise or forming partnerships and synergies for SYN CITY,
According to Swae,
“I always do stuff that is interesting, either to me or my millions of followers,” SYN CITY Chief Entertainment Officer Swae Lee adds. “I live in the moment, yet I also enjoy trying and exploring new things. The concept of SYN CITY struck a chord with me because it allows me to visualize some of my ideas and I get to be part of a new frontier in technology. It makes me optimistic for the future of our society.”
For the team at SYN CITY, true masters in gaming, hailing from Disney, Roblox, EA and other leading gaming houses, this appointment cements the culture, and NFT side of the business, while the rest of the team are left to focus on the visual elements.
According to their CEO Roy Liu,
“We are only at the beginning. Our ambition was always to attract intellectual capital and talent to augment our constant, live feedback with our community via Twitter Spaces, TikTok and more. We needed real expertise in these fields to help SYN CITY surpass the next level. Swae Lee checks all the right boxes across the board.”
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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