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Blockchain technology has opened a whole new chapter of value transfer. The development of blockchain innovation has now made it possible to optimize digital advertising and provide monetary benefits that enable advertisers, businesses and consumers the ability to send and receive real-time payments effortlessly, essentially, circumventing the inefficiencies of legacy financial systems. The major advantage of blockchain technology is that it revolves around decentralization and security, offering remarkable benefits for connecting both advertisers, businesses and consumers.