VidGiv (VGV) ICO Details & Financial Information

YouTube's ad-based model is not scalable. As the user-base outgrows the number of advertisers signing-up, creator CPM drops. Creator ad-revenue diminishes until the point where quality-content stops being produced, as there are no financial incentives to do so. Similarly, as the advertisers grow (albeit not in a ratio that can sustain the user- base), so does their ability to influence the platform. A centralization of power.