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The global cannabis industry has been inhibited by regulatory restrictions for most of recent history, but the legal market has emerged rapidly as more governments legalize medical and recreational use. In Europe, using/selling small amounts of cannabis is not legal but tolerated in Spain, The Netherlands, and Switzerland. Due to the ‘shady’ image of the business, most banks, credit card companies, and payment providers won’t handle the money generated by the cannabis industry, even in places where it is completely legal. This leads to inefficient solutions such as cash transactions, which only add to the shady image of the industry. To address this problem, BitCanna will provide a decentralized payment network for the legal cannabis industry, by means of the BitCanna Coin (BCNA). Customers can use the BCNA to make purchases in both online and brick & mortar dispensaries, solving the current payment problems for the industry.
