A team from the biggest soccer league in the world has put the Dogecoin (DOGE) logo on their jerseys for the 2021/2022 season.
Watford Football Club (FC) of the English Premier League will feature DOGE on their sleeves as part of a sponsorship deal with gambling website Stake.com, according to a report from The Athletic.
According to the report, the sponsorship deal is worth just shy of $1 million, and won’t be the team’s first crypto-related partnership. In 2019, Watford began sporting a Bitcoin logo on their sleeves as part of a partnership with Sportsbet.io.
Dogecoin, which started as a joke in 2013, had a breakout year in 2021 with the help of celebrity endorsements and the power of memes. It is up 9,188% in the last year and is now the seventh biggest crypto asset in the world by market cap.
At time of writing, DOGE is trading at $.31, up 27% in the past seven days.
The English Premier League is the most lucrative soccer league in the world, bringing in at least $1.38 billion in revenue per year.
Other big soccer leagues in Europe, like the Champions League, are also taking advantage of the hype surrounding cryptocurrencies. The highly decorated club Paris Saint-Germain (PSG) recently signed soccer legend Lionel Messi in a deal that includes the ownership of PSG fan tokens.
With the excitement of Messi joining the club, PSG’s token went soaring over 100%, reaching a high of $58.04 after hitting $22 just days earlier.
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