LaLiga has just announced a multi-year partnership with Divi, making it the official crypto wallet for Southeast Asia, MENA, and China. This is a first for a football league and will also help significantly raise Divi’s profile, granting it exposure to over a billion people.
The deal is set to run for an initial period of three and a half years.
Accessibility And Ease Of Use
One of the primary regions why LaLiga selected DDivi is because of its ease of use, accessibility, social inclusion, and education. The partnership between LaLiga and Divi acknowledges crypto’s growing importance in the lives of people and its burgeoning popularity amongst football fans.
Experts were quick to point out that the regions covered by the deal are emerging crypto centers. Research conducted by LaLiga also shows that these areas are also where cryptocurrency is seeing a significant surge in popularity among fans.
Crypto’s Growing Popularity
Data has shown that 6 out of 10 investors in the MENA region are also followers of LaLIGA and Football. Speaking about the partnership with Divi, Executive Director at LaLiga, Oscar Mayo stated,
“Football fans have quickly embraced cryptocurrencies and in that regard, Divi Labs was the obvious choice. Like LaLiga, they are innovating their sector and are driven to deliver the very best experience to their users. They also look to foster close links with their community, hoping to have a positive impact on the community at large.
Details Of The Partnership
LaLiga’s partnership with Divi will focus on brand activation, which will be achieved through a comprehensive schedule of different activities. The partnership will focus on creating unique content and player-driven experiences designed to educate fans about crypto. The partnership will also leverage platforms such as television, experimental events, and CSR initiatives to help build awareness and solve challenges faced by the local community through crypto.
CEO of Divi Labs, Nick Saponaro commented,
“Our partnership with LaLiga gives us a powerful platform from which to reach and engage new audiences around the world and deliver on our mission to enable people from all walks of life to engage in the crypto economy and achieve financial freedom and inclusion. Critically, it also offers a launchpad from which to get our products into the hands of people who need them most. The partnership will enable us to accelerate the creation of real-world initiatives that help some of the most in-need communities on the planet.”
Helping People Engage Better With Crypto
Divi Labs focuses on removing entry barriers and helping people around the world engage seamlessly with the crypto space and find financial freedom and financial inclusion. Divi’s mobile wallet comes packed with a bunch of innovative features, including its patented 1-click Masternode and staking vault technologies.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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