- Binance rolled out Binance Junior, named Yi He co-CEO and expanded Prestige to deepen ties with families and institutions.
- The exchange now targets minors, retail users and professional wealth managers under one ecosystem linked to BNB, Launchpool and custody partners.
Binance introduced a new product called Binance Junior on Dec. 3. The feature creates a parent-supervised crypto sub-account for children and teens aged 6 to 17. The company said the app allows families to manage digital savings while keeping full control in the hands of parents.
According to Binance, only verified users with completed KYC checks and Two-Factor Authentication can open a Binance Junior account. Parents oversee all activity, including transfers, balances and profiles. The interface shows simplified menus and restricted functions designed for younger users.
Binance stated that the goal is to give families a controlled way to learn about digital assets. Screens shared by the exchange show a dashboard with balance charts, recent transactions and supervised actions such as sending or receiving small amounts. Wu Blockchain confirmed the age range and the requirement that the primary account holder must be an existing verified user.
The company said the new feature supports family-focused savings and offers a monitored entry point for minors who want to understand crypto under guidance.
Binance names co-founder Yi He as co-CEO
Binance appointed co-founder Yi He as co-CEO alongside Richard Teng, as previously mentioned in our report, creating a joint leadership structure. The exchange announced the move during Binance Blockchain Week, and Teng called her promotion “a natural progression.” She previously served as chief marketing officer and has been part of the executive team since Binance’s launch.
Teng became CEO in November 2023 after Changpeng Zhao resigned following U.S. federal charges. Before that, he oversaw Binance’s business outside the United States and earlier spent more than a decade at the Monetary Authority of Singapore working on corporate finance policy.
With He’s appointment, Binance aims to steady its leadership after regulatory setbacks and executive turnover. Teng highlighted her role in building the platform’s growth and product strategy from the start.
Binance Expands Institutional Services With Prestige
Meanwhile, Binance launched Prestige to strengthen its role with wealth managers and other institutional clients, as we covered in our latest report. The service gives private banks, family offices, and RIAs dedicated relationship managers, custom pricing, and advanced compliance support.
In addition, Prestige offers tailored onboarding, access to structured products, credit lines, and institutional-grade custody through partners. While other platforms like Coinbase Prime, Kraken Institutional, Gemini, and OKX also provide institutional custody and OTC services, Binance links Prestige to BNB utility, staking, Launchpool access, and smooth fiat-to-crypto integration, setting its offer apart.
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