TIME, a renowned global media brand, has announced a strategic partnership with ElevenLabs, an innovative text-to-speech technology company, to advance the creation of audio accessible content. This collaboration aims to make TIME’s content more engaging and accessible to a wider audience through the integration of automated voiceovers on TIME.com, according to ElevenLabs Blog.
Audio Future
TIME has a longstanding reputation for journalistic excellence and a commitment to innovation in the publishing industry. In 2023, TIME abolished its paywall, reinforcing its belief that everyone should have access to trusted information. Continuing this trend, TIME has now added automated voiceovers to its digital content, enhancing the reader experience.
TIME’s Implementation of Audio Native
This week, TIME announced that it has integrated ElevenLabs’ Audio Native, an embeddable audio player that generates automated voiceovers for news articles and blogs, into its website. TIME’s Chief Technology Officer, Burhan Hamid, initially connected with ElevenLabs in March 2023 while exploring text-to-speech technology. This collaboration has now come to fruition with the launch of Audio Native on select articles on TIME.com.
Readers can listen to articles voiced by ElevenLabs’ Voice Library, such as this interview with Joe Biden. Burhan Hamid expressed gratitude towards Mati Staniszewski and the ElevenLabs team for their partnership, stating, “Their cutting-edge technology is helping us make TIME’s content even more engaging and accessible. Stay tuned for more updates!”
About TIME
TIME is a 101-year-old global media brand that reaches over 120 million people worldwide through its iconic magazine and digital platforms. Known for its unparalleled access to influential figures and its trusted reputation, TIME’s mission is to tell essential stories that shape and improve the world. TIME’s portfolio includes TIME Studios, TIME for Kids, Red Border Studios, TIME Sites, TIME CO2, TIME Stamped, and more, offering a wide range of content and experiences.
For further information, visit the official announcement on the ElevenLabs Blog.
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