An under-the-radar customer loyalty crypto project has skyrocketed by more than 101% this week amid new global expansion efforts.
The MiL.k Alliance (MLK) bills itself as a platform “that brings together the points of lifestyle services and makes them interchangeable for other services” for its customers.
The project’s native token, MLK, is worth $0.55 at time of writing, up from $0.273 one week ago. The 223rd-ranked crypto asset by market cap is also up 15.8% in the past 24 hours.
The MiL.k Alliance’s gains come amid a bourgeoning global expansion effort. Last month, the project inked a new partnership with GetPlus, an Indonesia-based loyalty point integration platform. Both platforms agreed to a point exchange service that they plan to launch in the second quarter of 2023.
Says Jungmin Cho, the chief executive of Milk Partners, the firm that operates MiL.k,
“The usability of MiL.k has been globally expanded through this partnership with GetPlus, which is the largest point integration service in Indonesia… from this partnership with GetPlus, we will expand various blockchain-related businesses in Indonesia by utilizing our technology and experience.”
In January, the MiL.k Alliance also announced new “co-marketing activity” with Boost, a Malaysian fintech project, in an effort to attract new users in Malaysia.
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