The team makes its first official move in the crypto space by launching digital collectibles featuring some of the most iconic moments in Australian cricket.
NFT Win For Australian Cricket
NFTs or non-fungible tokens are digital collectibles that record ownership details in a tamper-proof online ledger on the blockchain. Many sporting teams and individuals have identified the value of these digital collectibles in enhancing the customer experience of their brands. The Australian cricket team is the latest sports team to join the NFT craze. The news was announced earlier today by Cricket Australia (CA) and the Australian Cricketers Association (ACA). The two organizations have signed a multi-year licensing deal with Singapore-based NFT platform Rario and NFT trading company BlockTrust. The collection is being dropped on the Polygon platform, with a focus on eco-friendliness and sustainability.
Cricket Fans Get NFT Options
Fans of cricket and the Australian team will be able to own and trade NFTs featuring some of the country’s most cherishable cricketing moments. Unlike traditional sports collectibles, the digital ones can provide a more 360-degree fan experience, often including multiple modes of infotainment, like images, audio files, documentation, and video clips. Back in September 2021, global cricket fans were delighted to hear about the launch of Cricketcrazy.io, the world’s first NFT marketplace created exclusively for this sport. This initiative was also helmed by another Singapore-based firm, Cricket Foundation. This blockchain-based platform announced that it had partnered with over 120 prominent names from the industry, like VVS Laxman, Wasim Akram, and Lance Klusener, to launch this NFT marketplace.
CA Announces NFT Launch
Cricket Australia took to Twitter to announce the upcoming NFT collection, tweeting,
“The engagement possibilities include collectibles that introduce fans to the history of the game, gaming experiences where collectors play against each other, or trading card sets which act as visual coaching tools for new cricket fans. This historic collaboration between Cricket Australia and the ACA will assist the growth of the game, as well as support past and present players through their historic achievements being featured as NFTs.”
The announcement clarifies that other than being tools of information highlighting key moments from Australian cricket, the NFTs will also allow owners to play off of each other and trade cards. Furthermore, the tokens will also allow owners to unlock a world of cricketing apps and experiences with the Rario Club. The revenue earned from the NFT sale will be shared with the players, although distribution percentages have not been revealed yet. Some of the most prominent names of Australian cricket being featured in this collection are Aaron Finch, Marnus Labuschagne.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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