Crypto exchange platform Crypto.com is airdropping an exclusive non-fungible token (NFT) collection to hawk-eyed viewers of their commercial during the Super Bowl.
In a new blog post, the company announced that they would be airdropping NFTs that capture key moments of NBA superstar LeBron James’s career to observant fans who noticed a QR code easter egg during their Super Bowl advertisement.
The easter egg appeared during the commercial as a QR code hidden amongst a young James’ possessions.
Fans who followed the code were taken to a secret webpage where they would input their email address and await further instructions on how to win the limited-edition NFT collection, according to the company announcement.
The winners were randomly selected amongst those who visited the secret webpage and signed up to the Crypto.com NFT platform by Friday after the game. In total, 5,550 NFTs were airdropped for free to the winners.
Royalties from resold NFTs will go to the LeBron James Family Foundation, which is in partnership with Crypto.com to support Web 3.0 education and development.
As James says,
“I want to ensure that communities like the one I come from are not left behind. Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion.
I’m looking forward to working with them to bring these opportunities to my community.”
This isn’t the first time James and Crypto.com have crossed paths. The crypto exchange platform inked a $700 million deal last year to rename the iconic Los Angeles Staples Center, home of James’ current team the Los Angeles Lakers, to the Crypto.com Arena.
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