The blockchain industry has been met with great excitement over the past few years. Despite this enthusiasm, there appear to be very few real-world projects and services. Ardor, a blockchain managed by the Jelurida team, is one notable exception.
Enterprise Blockchain remains viable
Although it may sometimes appear otherwise, the global interest in enterprise blockchain solutions is not diminishing. Tapping into the unexplored potential of decentralized ledgers can create an unlimited number of new products, services, and solutions. While all the hype and lack of subsequent projects have not done the industry any favours, there are still plenty of viable scenarios on the table.
It has taken a few years for companies to understand blockchain technology and what can be achieved. Countless trials have come and gone, yet finding real-world use cases was always a challenge. Building, testing, and refining is a time-consuming process, yet the fruits of that labour are coming through today.
One example is Jelurida, a Swiss software firm managing multiple blockchain endeavours. For real-world purposes, the Ardor blockchain stands out from the rest. With numerous use cases and products already running on the Ardor technology for years, this blockchain is succeeding where many others have not [yet].
Why Ardor is Different
One of the reasons why companies see merit in the Ardor ecosystem is due to its multi-chain architecture. There is one major parent chain, yet an infinite amount of customizable child chains to explore different products, services, and use cases. This approach helps prevent blockchain bloat on the main chain, as all “tasks” can be offloaded to the sidechain in question. A significant upgrade from the traditional single-chain approach found within most ecosystems today. More importantly, this multi-chain approach helps address scalability concerns.
It is worth noting that Ardor has one “main” child chain, known as Ignis. It comes with multiple ready-to-use applications spanning cloud services, messaging, and voting, among other things. Having these “templates’ at one’s disposal can help drive innovation and future enhancements for enterprise users. As multiple services and applications are already live on Ardor today, the viability of this ecosystem becomes more apparent.
Revamping customer loyalty With Triffic
Everyone will acknowledge that traditional loyalty and advertising methods do not always reach the designated audience. Despite numerous advancements in this field, there is still a lot of money going to waste. With the help of blockchain technology, things can be improved upon. Triffic, one of the oldest projects on Ardor, aims to help improve the discoverability of smaller businesses in their native communities. Through a mobile application, residents earn tokens by moving in their neighbourhood and visiting “beacons” to receive additional rewards.
For local companies, this creates a new way of advertising their existence by targeting a far more specific audience than they would be able to access otherwise. Additionally, the earned tokens can serve as extra incentives to visit particular locations that offer discounts to token holders. The Triffic approach introduces a high degree of customizability, making it a suitable solution for the loyalty and advertising industry alike.
Sustainability and Crowdfunding
Two other crucial applications on the Ardor blockchain span different sectors. Jelurida’s gamification project, known as HotCity, is a collaboration with the Austrian Institute of Technology and numerous other companies. Through this Ardor-based application, citizens in Vienna can submit sources of waste heat. The objective is to direct large waste heat sources back into the energy grid for recycling.
Treecoin, another project under the Lurida banner, uses Ardor to crowdfund for a reforestation project in South America. By selling the FINMA-regulated TREE token, proceeds can be used to create a sustainable reforestation plan that will run over the next two decades. Treecoin is accessible to Swiss investors who can track their investment publicly on the blockchain.
Closing Thoughts
Even though enterprise blockchain has seemingly tapered off in popularity over the past few years, there are still real-world use cases to be discovered, The applications built on the Ardor blockchain highlight the potential of exploring these options today. Enterprise clients have numerous options at their disposal when it comes to blockchain, yet not all of them need to be large-scale solutions right away.
Often, it is better to start small and localized and use that expertise to move on to bigger things. Ardor’s multi-chain architecture allows for significant customization options that other ecosystems may not provide. Unlocking the true potential of enterprise blockchain may take a few more years, but the progress to date cannot be overlooked.
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