Warner Bros has announced a partnership with NFT platform Niftys that will see the studio create a Matrix inspired NFT project to celebrate their upcoming film: The Matrix Resurrections.
The launch of 100,000 non-fungible tokens will take place next month ahead of the movie premiere, and will take the form of a series of Matrix-influenced avatars that will go on sale for $50 dollars each.
“We really think that theme, of digital identity, and choice, and owning that identity, resonates with the themes in The Matrix franchise,” says Jeff Marsilio, CEO and co-founder of Nifty’s. “It was an opportunity to take what was already a grassroots movement with the NFT avatar, and take it further mainstream.”
According to the studio, the upcoming NFT drop will be the largest of its kind, and will allow fans to enter the virtual world of the Matrix through the purchase of their own unique Matrix avatar.
Each NFT avatar will come with special features, including the ability to choose between a red and blue pill, following the original Matrix storyline. If the NFT chooses the blue pill their character will stay in the Matrix, and if they choose the red pill their NFT will transform and become a resistance fighter.
This is not the first collaboration between Warner Bros and Niftys. In July the two released a Space Jam collection, which saw the launch of 91,000 collectible artworks being sold for £2.99. Similarly in September the studio teased an NFT collection that would launch in the run up to the film Dune.
The popularity of NFTs has grown, and has proved particularly lucrative for entertainment companies such as Warner Bros who have increasingly adopted marketing strategies such as these to attract audiences, as well as provide an additional stream of income.
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